Design Aspirations: Cigarette Package Design and The Smoker

Cigarette packaging plays a crucial role in shaping consumer perception, making smoking more appealing despite its known health risks. Across cultures, branding influences identity and aspirations, reinforcing the habit’s global presence.

This project deconstructs cigarette packaging design from Eastern and Western perspectives, revealing its impact on consumer behavior. By replacing branding with plain white boxes labeled with adjectives describing different smokers, the installation challenges how design shapes perception and choice.

"A few design works stand out, including Carissa L. Sudjono display of plain white boxes holding cigarette packs, emblazoned with the pack’s intended branding vibe, summarized with uncannily accurate brevity.” - LOUIS JACOBSON, washingtoncitypaper.com