#HumanApproved

For generations, milk has been marketed as essential for human health, despite growing research on its potential harms. Many people, especially those of Asian descent, are lactose intolerant, yet the dairy industry’s influence continues to shape public perception. This misinformation limits consumer awareness and choice.

#HumanApproved is a coconut milk brand that challenges the traditional dairy narrative through interactive packaging design. It educates consumers on the potential risks of milk consumption, featuring data visualizations on lactose intolerance, bone fractures, and breast cancer rates. A peel-off sticker element makes the learning experience engaging—especially for kids. By blending design and activism, this project encourages informed food choices and makes critical information more accessible.